ImageWorks Creative Blog
Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by Jess November 4, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

Read More
Retarketing ads are creepy but they drive conversions.

When Creepy Converts: A Halloween Story About Retargeting Ads

Posted by Jess October 30, 2014

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed.

Read More
Timeline for building and launching a great custom website

Building Great Websites from Scratch: A Timeline

Posted by Jess October 25, 2014

Building your brand's presence on the web is a huge undertaking, and our clients often wonder what to expect when they begin the journey. There are many steps between confirming your logo and launching your site, but here at ImageWorks, we have things down to a science!

Read More
Video for social media marketing purposes

The Social Video Starter Guide

Posted by Jess October 21, 2014

Guest post and infographic contributed by Ivan Serrano.

Read More
SEO Penguin and Panda Updates

5 Signs Your Marketing Needs an Upgrade

Posted by Jess October 14, 2014

Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential rate, and even the best marketers can’t afford to rest on their laurels for too long before launching something fresh.

Below we offer up five signs that your marketing is ready for an upgrade.

Read More
Ello social network

Hello, Ello! There's a New Social Network In Town

Posted by Jess October 10, 2014

Ello.co made a splash when it launched in beta last week, describing itself as the only social network dedicated to “beauty, simplicity and transparency.” The site promises an ad-free user experience and minimal, anonymous data collection via Google Analytics.

Read More
Create a great marketing video for your company

Homepage Video Gone Wrong - Why Your Customers Aren't Clicking

Posted by Jess October 6, 2014

When was the last time you watched a video that popped up on the homepage of a site you were visiting? If you're like most web-savvy consumers, you probably can't remember. We've come to think of homepage video as long, boring, and repetitive. When time is in short supply, we want to find the information we came for and move on.

Read More
Web site colors that convert!

What colors work best on your website? Which ones will increase the chance of conversions?

Posted by Jess October 2, 2014

When it comes to choosing colors for your website, there's no one-size-fits-all formula for success. However, tossing up a site that matches your CEO's favorite colors is probably not the best option. A lot of time has gone in to studying color theory, and we've learned that numerous factors can dramatically impact the number of conversions you get (and conversions = cash).

Read More
Local Search Marketing Plans DC & VA Online Marketing

The Problem with Local Search Marketing

Posted by Scott September 29, 2014

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough!

Read More
Social media marketing done right!

Social Media Etiquette: An Infographic

Posted by Jess September 29, 2014

Social media is a great way for businesses to engage with customers and potential customers, but a social faux pas can destroy your reputation and alienate the people you most want to reach.

Read More

Pages

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

Satellite

1776 I St NW
Washington, DC 20006

(202) 803 7980

Download our PDF Brochure Our "Pitch Deck”

Get It Now