ImageWorks Creative Blog

What is Branding?

Posted by Scott October 11, 2006

Simply put - your “brand” or “corporate image” is the impression formed at every point of contact with your prospects and clients.

Branding is the combination of imagery and content. Perception is everything in the business world. We call this the “outside perception” in the advertising business. Everything that comes in contact with a customer, such as brochures, direct mail, web sites, advertisements, presentations, e-mails, signs, exhibits, sales people, etc., help to form an opinion (good or bad) of your company. Your brand begins with your logo - also known as your “mark.”

“Your logo is often where a prospect’s first impression of your business starts, and sadly in many cases, ends.”

Scott Margenau
President of ImageWorks Studio

A prospect should be impressed by your logo and be able to easily figure out what your company does. Your tag line needs to further define your market niche and invoke the prospect’s curiosity.

A successful branding program will be multidimensional emphasizing the total customer experience. It must convince your prospects that you are the only clear-cut choice to fulfill their expectations.

"Branding is about more than the sock puppet. It’s about the total customer experience. Companies haven’t focused on the entire package.”

Kelly Dixon
Director of E-Branding at Accenture in Chicago.

ImageWorks can help you build a brand from the ground up, or re-brand a “tired” or outdated corporate image. It’s never been easier… simply request your FREE “Image Check” at:
Website and Graphic Design Marketing Company Northern Virginia

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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