ImageWorks Creative Blog

Understanding Important Search Ranking Factors

Posted by Jess November 6, 2014
SEO firm ranking factor used for optimization

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding). 

As we've mentioned before, there are thousands of factors that go into ranking a website for important search terms. That's why SEO is such a huge task for businesses to take on independently. Unless you have countless hours to devote to research, perform A/B testing, optimize and re-optimize (and then stay on top of the latest trends to make sure that you're follow best practices), outsourcing your search optimization to an experienced local firm is the best way to get results.

Below, take a look at what professional SEOs reported on this year's Moz survey. This is a quick look at some of the factors we're considering, and how much importance we're placing on each of them. Click on the image to read more about the survey, and prepare to be overwhelmed! 

SEO ranking factors pie chart

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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