ImageWorks Creative Blog

Meet your branding goals and avoid a “Marketing Hangover”!

Posted by Scott July 7, 2006

We Have the Cure for Your Marketing Hang-Over! Not that kind of hangover! And the hyphen is intended. We mean a marketing hang (pause) over. Marketing goals, ideas, and promises that have “hung over” from last year’s objectives, or even the year before! You may have vowed to address your marketing concerns and goals, and maybe you have, but you’re still not completely satisfied. You need a more compelling image, one that’s driven to fulfill a sales procurement cycle and designed to build revenue. It’s time to act! Many business owners and marketing managers see marketing as an expense; however, that’s an oversimplification. Sure, marketing’s an expense. But it’s also an investment that can pay huge dividends. Done properly, marketing will earn, many times over, the costs associated with it. By how much can we increase your business? All businesses are different, as are their target markets and profit ranges. For some companies a 2 percent growth would mean millions, for others it wouldn’t justify the increased overhead. One thing we know we can do is attract more qualified customers, get them more interested, and get them to respond more often. Here’s our 2006 TOP RATED marketing media:

  1. Web site redesign—clear, benefit oriented, easy to navigate, and matching your customers’ buying habits to your sales process.
  2. Interactive Presentations - via the web, email, meetings, net meetings, etc. the ability to display a message using time lined animations, graphics and text is a powerful tool.
  3. Search engine positioning—hand in hand with web marketing, because the Web is how your customers will find you.
  4. Trade shows—the hottest way to get in front of a large number of targeted prospects for a fair value.
  5. Print ads—still perfect for target markets utilizing print media.
  6. Leave-behinds and presentation collateral—more direct, more persuasive print media that more closely emulates the online experience, offline.
  7. Logo and stationery design or enhancement—with a standards manual to streamline all branding efforts. On the decline:
  1. TV—has it convinced you to buy anything recently? For the small- or medium-sized company, it’s simply too costly for the rewards.
  2. Radio—we don’t like the odds…yet. In the future? Maybe satellite radio.
  3. Direct mail—with less than .07 percent response, this marketing technique should only be used for small, targeted lists.

Website and Graphic Design Marketing Company Northern Virginia

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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